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Martha Kyrillidou
Events

Google Analytics Workshop

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Thursday, June 24, 2010
9:30 a.m.–4:30 p.m.
Room 300, Gelman Library
George Washington University
Washington DC

In conjunction with the ALA Annual Conference

Register here by May 24

The Association of Research Libraries (ARL) Statistics and Measurement Program is offering a third full-day workshop of Google Analytics training, to be held in partnership with LunaMetrics, a Google Analytics Authorized Consultant.

Google Analytics is a tool that can help you learn where your Web site visitors are coming from and how they interact with your Web pages. Use this knowledge to improve your site and overall user experience. Google Analytics is online at http://www.google.com/analytics/.

This workshop will focus on the following:

  1. Web Analytics Basics—Web analytics and analysts; what can we measure?

  2. Google Analytics Overview—How it works; implementation and configuration issues; data quality; and privacy.

  3. Google Analytics 101—Tour of reports; metrics definitions; features and functions.

  4. Advanced Analysis—Custom reports; advanced segments; site-search reporting; event tracking and e-commerce tracking; motion charts.

  5. Key Metrics for Actionable Insights—Library Web sites; digital libraries; OPACs.

  6. Critical Google Analytics Configuration Steps—Goal tracking; site search; tracking marketing campaigns.

In addition to the above issues, the workshop will address how to obtain buy-in in your organization. There will be time for Q&A.

Instructor

Jonathan Weber is a Web Analyst at LunaMetrics, a Pittsburgh Internet consulting firm, http://www.lunametrics.com/. LunaMetrics works to increase traffic to Web sites and convert more of that traffic into business; they have a strong emphasis on Web site testing and Web analytics, and are a Google Analytics Authorized Consultant. Jonathan works on configuring Google Analytics and analyzing Web sites for insights. He has also been involved in code4lib.org and the Evergreen ILS project, and has published several articles on library technology issues in Library Journal and Information Standards Quarterly. He received an MLIS from the School of Information Sciences at the University of Pittsburgh. Before he caught the Web analytics bug, he worked as an information architect.

Fee

The participation fee is $285 (does not include lunch).

Register

Click here to register. The registration deadline is May 24.

Contact Information

David Green
Library Relations Coordinator
Association of Research Libraries
Statistics and Assessment Program
21 Dupont Circle, NW, Suite 800
Washington DC 20036-1543
202-296-2296 x136
david@arl.org

Participant Cancellations

Written requests for cancellation will be honored until (and including) May 24, 2010, with a $50 cancellation fee. After that date, no refund will be given. Registration and payment may be transferred to another individual at your institution. If you wish to cancel or transfer, please send an e-mail with your request to yolanda@arl.org.