Contact Us | Members Only | Site Map

Association of Research Libraries (ARL®)

  Advancing Scholarly Communication Contact:
Julia Blixrud
Institute on Scholarly Communication (ISC)

Scholarly Communication Outreach: Crafting Messages that Grab Faculty Attention

Share Share   Print

March 11–12, 2009
Sheraton Seattle Hotel
Willow Room
1400 6th Avenue
Seattle, Washington 98101

Are you already working with faculty and researchers on your campus for change? Do you want to develop a deeper understanding of how scholars’ communication practices are changing and how the landscape appears to them?

Librarians supporting scholarly-communication programs want to know how to identify issues that will resonate with faculty at their institutions and how to present those issues in ways that generate positive engagement with faculty. If this describes your situation, you won't want to miss the new ARL/ACRL Institute on Scholarly Communication workshop “Scholarly Communication Outreach: Crafting Messages that Grab Faculty Attention,” March 11–12, 2009, in Seattle, Washington.

In the tradition of other Institute events, this workshop will emphasize active learning and hands-on work by participants, both individually and in groups. Throughout the workshop, participants will have structured opportunities to reflect on how to apply what they are learning to their own institution’s outreach activities, to share information and test ideas, and to begin planning for future outreach.


Wednesday, March 11, 2009

1:00-5:00 p.m.
Facilitator: Jon Wergin PhD

Strategies for gathering information on researchers’ and scholars’ communication practices.
Learn strategies and techniques for interviewing as a source of gathering information and meaning. Explore the skills—physical, social, mental, communicative—you need as an interviewer. Discover your own interviewing approach and the importance of positioning, relationship, reflection, interpretation, and meaning. (Afternoon snack included.)

7:00-8:00 p.m.
Optional dinner discussion groups held at local restaurants and facilitated by Institute faculty.
Participants can network, discuss their ideas, and enrich their learning from the afternoon.

Thursday, March 12, 2009

8:30 a.m.-12:30 p.m.
Facilitator: Alane Wilson

Crafting messages and interactions tuned to faculty perspectives.
Learn about marketing and message development. Develop skills to use information from interviews to craft effective, faculty-centric messages and outreach strategies on scholarly communication. (Morning refreshment included.)


Jon Wergin is Professor of Educational Studies in Antioch University’s PhD in Leadership and Change program, which emphasizes the connections between scholarship and practice. His areas of interest are adult and professional education, innovative program evaluation and assessment, and higher education change. His latest book is Leadership in Place: How Academic Professionals Can Find Their Leadership Voice (2007). Dr. Wergin is also an emeritus professor at Virginia Commonwealth University, and from 1994 to 2004 was a Senior Scholar with the American Association for Higher Education. Most recently, he directed a national project funded by the Pew Charitable Trusts, integrating efforts to assess student learning by the eight regional accrediting associations. Over the years, he has consulted with dozens of national associations, accrediting bodies, and colleges and universities, on issues related to evaluation and change in higher education.

Alane Wilson is Executive Director of the British Columbia Library Association and was formerly head of public services at the University of Alaska Fairbanks, Rasmussen Library. She has expertise in developing library services in academic libraries and worked for many years in marketing and business development for OCLC, including co-authoring the 2005 OCLC report Perceptions of Libraries and Information Resources.

Learning Outcomes

  • Participants will identify strategies for gathering information appropriate to their institutional environment on faculty/researcher scholarly communication practices.

  • Participants will gain experience using dialogue as a technique to engage faculty on scholarly communication topics.

  • Participants will select and begin to craft a message on a key scholarly communication issue that they can use at their home institutions.


The workshop is open to anyone responsible for implementing faculty/researcher outreach activities promoting positive change in scholarly communication. Participants should already possess a working knowledge of scholarly communication issues. Alumni of other Institute events are encouraged to attend, as the content of the workshop will not replicate activities that are part of the ARL/ACRL–sponsored institutes, but will build on those past experiences.


The workshop will be held in the Sheraton Seattle Hotel. Registrants who are not also going to the ACRL National Conference, may use the workshop housing reservation form [PDF].

Registration (Closed)

Registration for the workshop is a separate process from registration for the ACRL National Conference or its preconferences (more information on the ACRL National Conference is available at

Registration opens on September 1, 2008, and has been extended to January 30, 2009, unless the workshop fills earlier. The workshop will be limited to 100 participants. Interest in the workshop is expected to be significant, so please register as early as possible. Institutions are asked to register a maximum of 5 participants per campus. A waiting list for up to 20 individuals will be maintained and evaluated as the workshop date approaches.

Registration Fee

Before October 15, 2008 $295
October 15, 2008–January 30, 2009 $350

Registration fees cover an afternoon snack on Wednesday and morning refreshments on Thursday. Participants attending the optional dinner discussions are expected to pay for their own meals at the restaurant.

Cancellation requests must be submitted in writing (e-mail Requests received on or before December 31, 2008, are entitled to a refund of the registration fee minus a $25 processing fee. During the month of January 2009 the processing fee will be $50, and cancellations received after January 31, 2009, will not receive a refund.